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Force Friday II has arrived - Unlock Star Wars Characters through the AR Experience

Walt Disney Co will send “Star Wars” characters into the realm of augmented reality this weekend to draw fans into stores as they release new merchandise tied to upcoming movie the “The Last Jedi”, the company said in a statement on Thursday. Following the global phenomenon of Force Friday in 2015, Disney and Lucasfilm today announced…

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VIDEO: Lucasfilm Will Premiere New Virtual Reality Technology at NYFF

Just over a month ago, we reported on how Lucasfilm’s ILMxLab had harnessed the power of Virtual Reality to create its Oscar-Nominated camera work behind the space battle above Scarif in Rogue One: A Star Wars Story. The video above shows a glimpse of the technique used, while the interview below provides a more in-depth explanation….