This past June at Cannes Film Festival, the Adobe Think Tank sat down with the Top 9 Minds in Marketing, Advertising, and Media. One of our favorite moments came from the segment that mentioned the use of VR & AI. Obviously, right?! 😉 Adrian Parker, Vice President of Marketing at Patron, explains how the marketer’s…
German Automobile manufacturer Audi has announced today that it is launching its new Audi VR Experience in its dealerships in the UK. Audi first introduced this new VR feature in Germany and now the UK and Spain are getting the feature, which is designed to give their customers an idea of what their new vehicle will be…
Far Eastern Federal University (FEFU) and the leadership project of Cyber Russia Agency for Strategic Initiatives (ASI) have agreed to launch the Game Development & VR Master’s Program in six study areas from September 1, 2017. Students will learn how to develop and implement promising types of software based on virtual and augmented reality technologies. “By 2020,…
There’s Good News, and there are Bad News attached to the news that, along with the September 15 launch of Samsung Mobile‘s latest flagship phablet, the Note 8, it was also launching a new Gear VR headset. Once again proof that Size DOES Matter, the 0,1 inch (2,54mm for the rest of the World 😉) difference…
According to a press release on its corporate website, UPS has confirmed that it will “start training student delivery drivers to spot and identify road hazards using Virtual Reality (VR) headsets that vividly simulate the experience of driving on city streets while teaching a more memorable classroom lesson.” The VR Training Initiative is set to…
It makes absolute sense to me that this news comes out of, drum roll, San Francisco! As you will read from the excerpts below, courtesy of Matt Maiocco of NBC Sports Bay Area, Virtual Reality is already heavily used in the NFL, and has shown tangible benefits to a rookie quarterback trying to be the next…
As Paul Beatty, PhD, says: “We all want the best for our families, but sometimes we have to make a hard decision and opt for assisted living for our elderly”. This can stem from a gradual decline in health, difficulties in performing menial tasks, loss of cognitive functions requiring supervision, or general depression from being isolated from…
Video Credits: Business Reporter I love flying. I hate flying. There is no middle ground, when you ask most people. I cringe at the thought of being stuck in the middle seat. Let’s just say that I am awaiting the arrival of Teleportation with so much passion, it hurts. This is why the news of Air France…
The potential use cases for Virtual Reality seem to have no limits, other than our Creativity. A good entrepreneur identifies a need and/or a problem and proceeds to find the solution. In the case of the Court System, the reality is that you cannot bring the Judge and Jury into a crime scene. At least, not…
This week, HP has introduced the latest in portable computing, the HP Z VR Nvidia Quadro P5200. Touted as “the World’s Most Powerful Wearable VR PC”, it is quite the mouthful and packs a serious punch. Portable computing is not exactly new but there hasn’t been anything like the HP Z VR Backpack before. A…
Rodrigo V