Coca-Cola’s Largest Investment in Halloween Campaign is in a VR Experience
Rodrigo VCoca-Cola UK goes all-in for this year’s Hallowe’en season through Fanta! For the occasion, a bunch of Experiential Marketing activities have been designed around a ghoulish VR Experience set in a crashing elevator, which are being held at Westfield Stratford in London and at Thorpe Park. You can of course also strap on your VR Headset and…