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Tag: Virtual Commerce

Industry Watch: Walmart’s Store No 8 Innovation Hub acquires VR Platform + Content Studio Spatialand
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Industry Watch: Walmart’s Store No 8 Innovation Hub acquires VR Platform + Content Studio Spatialand

Walmart Inc.’s innovation hub, Store No 8, has acquired Spatialand, a VR platform and content studio, that will be the foundation of the group’s latest venture. Spatialand makes software tools that let creators transform existing content into immersive, virtual reality experiences. The startup worked with Walmart’s technology incubator, Store No. 8, on a project last…

Swarovski and Mastercard Launch Virtual Reality Shopping Experience
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Swarovski and Mastercard Launch Virtual Reality Shopping Experience

Mastercard and Swarovski launch a virtual reality (VR) shopping app for the Atelier Swarovski home décor line. The app, launching in October on Android & iOS, immerses consumers in a tastefully decorated home where they can browse and purchase the pieces with Masterpass, Mastercard’s digital payment service. Mastercard has teamed up with crystal seller Swarovski…

Alibaba’s Gateway17 Conference sees VR Used as Sales Tool
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Alibaba’s Gateway17 Conference sees VR Used as Sales Tool

When done right, the Virtual Commerce Experience can be fantastic. vComm has the potential of revolutionizing how consumers discover & acquire goods. This will also be a test of just how creative brands and agencies truly are. I am looking forward to seeing the first Virtual Retail locations created to sell products for a brand that…