VR in Marketing

End of an Era: Nokia Confirms it is Discontinuing the OZO VR Camera
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End of an Era: Nokia Confirms it is Discontinuing the OZO VR Camera

This is NOT an article about “VR is not moving as fast as predicted”. This is NOT an article that will talk trash about the Technology, using personal opinions rather than actual facts. Because anyone using this news to support their personal claim is doing no service to anyone but themselves. The fact is that…

Windows Mixed Reality Headsets are going to Outsell Oculus Rift + HTC Vive
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Windows Mixed Reality Headsets are going to Outsell Oculus Rift + HTC Vive

I’m half-half when it comes to predictions, as I’m aware that major research companies base these predictions on a healthy mix of data & gut feeling, although that gut feeling is usually based on tangible and applicable experience in the subject. However when the folks at SuperData publish a study and/or make statements, I tend…

Watch Surviving the Titanic Virtual Reality Experience
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Watch Surviving the Titanic Virtual Reality Experience

Starting this October, Samsung will be offering a 4D virtual reality experience called Surviving the Titanic, alongside plenty of thrills, at its New York Flagship, Samsung 837. This year, virtual reality has expanded to include weird workouts, from spinning to yoga, so why not add a trip on the Titanic’s bouncing life boats? Ok, so we admit that…

Air France Spinoff Airline Targetting Millenials with VR Headsets
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Air France Spinoff Airline Targetting Millenials with VR Headsets

Air France is one of the oldest airlines in the industry. It is, as most things from the beautiful nation of France are, kinda stuffy and old-school. This is exactly why it decided to launch a new “spinoff” airline to target millenials, called Joon. A quick tour of their website shows that while even the in-flight…

Swarovski and Mastercard Launch Virtual Reality Shopping Experience
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Swarovski and Mastercard Launch Virtual Reality Shopping Experience

Mastercard and Swarovski launch a virtual reality (VR) shopping app for the Atelier Swarovski home décor line. The app, launching in October on Android & iOS, immerses consumers in a tastefully decorated home where they can browse and purchase the pieces with Masterpass, Mastercard’s digital payment service. Mastercard has teamed up with crystal seller Swarovski…

Google announces Chrome Officially WebVR Ready, and more
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Google announces Chrome Officially WebVR Ready, and more

Google‘s philosophy has always been clear: to Democratize Virtual Reality, making it accessible to as many as possible. Their very first VR Product, the Google Cardboard, is tangible proof of this. Their VR Motto is “VR For All“, and the tech giant has been one of (if not “the”) the Champions of the platform aimed…

Watch how Brands are Creating Memories by using VR & AI – Adobe Think Tank Series
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Watch how Brands are Creating Memories by using VR & AI – Adobe Think Tank Series

This past June at Cannes Film Festival, the Adobe Think Tank sat down with the Top 9 Minds in Marketing, Advertising, and Media. One of our favorite moments came from the segment that mentioned the use of VR & AI. Obviously, right?! 😉 Adrian Parker, Vice President of Marketing at Patron, explains how the marketer’s…