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Exclusive: Cathy Hackl joins leading AR/VR firm You Are Here Labs
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Exclusive: Cathy Hackl joins leading AR/VR firm You Are Here Labs

Spend a little time on LinkedIN and Facebook Groups dedicated to VR/AR, and you will find one of her posts & discussions. One of the more active and respected members of the international VR/AR Community, Cathy Hackl is also one of the strongest advocates for the increase of visible minorities in tech as a whole. She started our…

Industry Watch: Walmart’s Store No 8 Innovation Hub acquires VR Platform + Content Studio Spatialand
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Industry Watch: Walmart’s Store No 8 Innovation Hub acquires VR Platform + Content Studio Spatialand

Walmart Inc.’s innovation hub, Store No 8, has acquired Spatialand, a VR platform and content studio, that will be the foundation of the group’s latest venture. Spatialand makes software tools that let creators transform existing content into immersive, virtual reality experiences. The startup worked with Walmart’s technology incubator, Store No. 8, on a project last…

CES 2018: Oculus Announces Partnership with Xiaomi for Standalone VR Headset
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CES 2018: Oculus Announces Partnership with Xiaomi for Standalone VR Headset

Today at CES, being held in Las Vegas from Januaray 9-12, Oculus announced that it has partnered with Xiaomi and Qualcomm for new VR headsets. Xiaomi is Oculus’s hardware partner for the global launch of its Oculus Go standalone VR headset. Xiaomi also revealed the Mi VR Standalone headset, which is being developed in partnership with Oculus and will…

VIDEO: HTC Unveils HTC VIVE PRO at CES 2018
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VIDEO: HTC Unveils HTC VIVE PRO at CES 2018

On Monday January 8 2017, just hours prior to the official opening of CES 2018, HTC Introduces to the World: the HTC VIVE PRO.   VIVE PRO SPECS Unprecedented presence with Hi-Res and 3D spatial audio Stay immersed comfortably with higher display resolution, easy-to-use headset & cable design, and improved ergonomics Chaperone technology Free to…

This Pop-Up Shop’s VR Experience Lets You See Exactly How And Where Your Clothes Were Made
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This Pop-Up Shop’s VR Experience Lets You See Exactly How And Where Your Clothes Were Made

A Mexican-based Socially-Responsible Fashion Brand & Clothing Store is doing something really interesting with Virtual Reality. Before we even get to the VR part, let’s explain what they do. The apparel brand, called Someone Somewhere,  launched five years ago in response to a problem artisans encounter in their daily lives. According to the label’s press release, “200…

The Phi Centre + Future of Storytelling Present: The New Storytellers III
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The Phi Centre + Future of Storytelling Present: The New Storytellers III

This Wednesday, December 6, in collaboration with New York’s Future of StoryTelling, the Phi Centre — a key player in the world of Virtual Reality around the globe — invites storytelling artists, professionals, and amateurs to reflect on this fascinating question for The New Storytellers III, presented alongside Phi Centre’s Lucid Realities exhibition. The day…

The IT: Escape from Pennywise VR Experience takes Fulll Advantage of 3DoF & Controllers on Gear & Daydream
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The IT: Escape from Pennywise VR Experience takes Fulll Advantage of 3DoF & Controllers on Gear & Daydream

While the IT: Float – Cinematic VR Experience, which you could see in YouTube 360, was cool, but nothing truly scary, the newly released IT: Escape from Pennywise is a whole other story. This time around, the experience, available on both Samsung’s Gear VR & Google’s Daydream View platforms at $0,99, truly takes advantage of…

Coca-Cola’s Largest Investment in Halloween Campaign is in a VR Experience
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Coca-Cola’s Largest Investment in Halloween Campaign is in a VR Experience

Coca-Cola UK goes all-in for this year’s Hallowe’en season through Fanta! For the occasion, a bunch of Experiential Marketing activities have been designed around a ghoulish VR Experience set in a crashing elevator, which are being held at Westfield Stratford in London and at Thorpe Park. You can of course also strap on your VR Headset and…