VR in Marketing

Air France Spinoff Airline Targetting Millenials with VR Headsets
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Air France Spinoff Airline Targetting Millenials with VR Headsets

Air France is one of the oldest airlines in the industry. It is, as most things from the beautiful nation of France are, kinda stuffy and old-school. This is exactly why it decided to launch a new “spinoff” airline to target millenials, called Joon. A quick tour of their website shows that while even the in-flight…

Swarovski and Mastercard Launch Virtual Reality Shopping Experience
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Swarovski and Mastercard Launch Virtual Reality Shopping Experience

Mastercard and Swarovski launch a virtual reality (VR) shopping app for the Atelier Swarovski home décor line. The app, launching in October on Android & iOS, immerses consumers in a tastefully decorated home where they can browse and purchase the pieces with Masterpass, Mastercard’s digital payment service. Mastercard has teamed up with crystal seller Swarovski…

Google announces Chrome Officially WebVR Ready, and more
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Google announces Chrome Officially WebVR Ready, and more

Google‘s philosophy has always been clear: to Democratize Virtual Reality, making it accessible to as many as possible. Their very first VR Product, the Google Cardboard, is tangible proof of this. Their VR Motto is “VR For All“, and the tech giant has been one of (if not “the”) the Champions of the platform aimed…

Watch how Brands are Creating Memories by using VR & AI – Adobe Think Tank Series
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Watch how Brands are Creating Memories by using VR & AI – Adobe Think Tank Series

This past June at Cannes Film Festival, the Adobe Think Tank sat down with the Top 9 Minds in Marketing, Advertising, and Media. One of our favorite moments came from the segment that mentioned the use of VR & AI. Obviously, right?! 😉 Adrian Parker, Vice President of Marketing at Patron, explains how the marketer’s…