Virtual Reality

IMAX and Cineplex team up to launch new ‘The Centre’ VR Arcade at Toronto’s Scotiabank Theatre
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IMAX and Cineplex team up to launch new ‘The Centre’ VR Arcade at Toronto’s Scotiabank Theatre

IMAX and Cineplex have partnered to launch a new IMAX VR experienced called ‘The Centre’ at Toronto’s downtown Scotiabank Theatre. The experience is located in the lobby of the theatre and features 360º sound, room-scale virtual reality interaction and is powered by the HTC Vive virtual reality headset. The Centre features specially designed pods that allow users…

VIDEO: Logitech Wants to Bring our Keyboards into VR with SDK for HTC Vive and Vive Tracker
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VIDEO: Logitech Wants to Bring our Keyboards into VR with SDK for HTC Vive and Vive Tracker

Logitech today announced an integration with the Vive Tracker that brings the keyboard into VR for the first time. Check out the video for information on their developer program to get early access to Logitech’s Bridge SDK. Logitech cooperated with HTC to create a method that allows you to see and use your keyboard in…

Meet Microsoft Andromeda – the Foldable Tablet with AR/VR/Holographic Abilities
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Meet Microsoft Andromeda – the Foldable Tablet with AR/VR/Holographic Abilities

There have been rumblings in the industry over the past few weeks about the ‘Andromeda’ device that Microsoft is reportedly building. Keeping in mind that MS has given up on their Windows Phone… This device, if ever released, could represent Microsoft’s vision of the mobile future or at least a device that allows them to stay…

VIDEO: See how VR is being used to Reduce Phantom Pain in Paraplegics
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VIDEO: See how VR is being used to Reduce Phantom Pain in Paraplegics

In a breakthrough research being led by neuroscientist Olaf Blanke and his team at EPFL (École Polytechnique Fédérale de Lausanne) in Switzerland, the scientists show that phantom body pain can be reduced in paraplegics by creating a bodily illusion with the help of virtual reality. The results are published in Neurology. “We managed to provoke…

The IT: Escape from Pennywise VR Experience takes Fulll Advantage of 3DoF & Controllers on Gear & Daydream
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The IT: Escape from Pennywise VR Experience takes Fulll Advantage of 3DoF & Controllers on Gear & Daydream

While the IT: Float – Cinematic VR Experience, which you could see in YouTube 360, was cool, but nothing truly scary, the newly released IT: Escape from Pennywise is a whole other story. This time around, the experience, available on both Samsung’s Gear VR & Google’s Daydream View platforms at $0,99, truly takes advantage of…

Coca-Cola’s Largest Investment in Halloween Campaign is in a VR Experience
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Coca-Cola’s Largest Investment in Halloween Campaign is in a VR Experience

Coca-Cola UK goes all-in for this year’s Hallowe’en season through Fanta! For the occasion, a bunch of Experiential Marketing activities have been designed around a ghoulish VR Experience set in a crashing elevator, which are being held at Westfield Stratford in London and at Thorpe Park. You can of course also strap on your VR Headset and…