Virtual Commerce

Swarovski and Mastercard Launch Virtual Reality Shopping Experience
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Swarovski and Mastercard Launch Virtual Reality Shopping Experience

Mastercard and Swarovski launch a virtual reality (VR) shopping app for the Atelier Swarovski home décor line. The app, launching in October on Android & iOS, immerses consumers in a tastefully decorated home where they can browse and purchase the pieces with Masterpass, Mastercard’s digital payment service. Mastercard has teamed up with crystal seller Swarovski…

Cappasity Introduces ARToken – Decentralized AR/VR Ecosystem for Content Exchange
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Cappasity Introduces ARToken – Decentralized AR/VR Ecosystem for Content Exchange

Now THIS is Interesting. We here at the 360VR Community have always believed that technologies such as VR/AR/AI/Blockchain, and even IoT, are destined to be interlinked. Well, it seems the Future is NOW. Also, before we go on, if you are not 100% sure on what Blockchain is and how it works, watch the quick…

VIDEOS: Avegant Lightfield Tech – what Mixed Reality has been Waiting for?
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VIDEOS: Avegant Lightfield Tech – what Mixed Reality has been Waiting for?

Video above Courtesy of The Verge, posted today on their Facebook Page – Make sure to Like & Follow The Verge, we at 360VR Community absolutely LOVE them! Avegant Light Field Technology is a new mixed reality platform that enables the visualisation of objects at multiple focal planes. It delivers ultra-high quality, detailed virtual objects…

Interview with Element AI CEO JF Gagné – How Does Ai Impact VR? 🤔
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Interview with Element AI CEO JF Gagné – How Does Ai Impact VR? 🤔

Unless you have been living under a rock, you may have noticed in the news that there is an infatuation with the city of Montréal, Canada, when it comes to all things concerning Artificial Intelligence. Super Giants Google & Microsoft have installed AI Labs in the quaint North American city that feels like half-Brooklyn, half-Paris….

UK-based Startup Beats Google/HTC/Lenovo to the punch; releases Standalone VR Headset… For Porn.
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UK-based Startup Beats Google/HTC/Lenovo to the punch; releases Standalone VR Headset… For Porn.

Just over a month ago during Google I/O, we reported with much joy the coming of WorldSense: technology that would enable Standalone VR Headsets able to track movement, without the need for either a smartphone or a PC, motion sensors, etc. Well, it seems a small company beat the Giants to the punch, as UK-based…

Alibaba’s Gateway17 Conference sees VR Used as Sales Tool
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Alibaba’s Gateway17 Conference sees VR Used as Sales Tool

When done right, the Virtual Commerce Experience can be fantastic. vComm has the potential of revolutionizing how consumers discover & acquire goods. This will also be a test of just how creative brands and agencies truly are. I am looking forward to seeing the first Virtual Retail locations created to sell products for a brand that…