Augmented Reality

Force Friday II has arrived – Unlock Star Wars Characters through the AR Experience
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Force Friday II has arrived – Unlock Star Wars Characters through the AR Experience

Walt Disney Co will send “Star Wars” characters into the realm of augmented reality this weekend to draw fans into stores as they release new merchandise tied to upcoming movie the “The Last Jedi”, the company said in a statement on Thursday. Following the global phenomenon of Force Friday in 2015, Disney and Lucasfilm today announced…

VIDEO: How the latest Depth-sensing tech from Qualcomm challenges Apple
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VIDEO: How the latest Depth-sensing tech from Qualcomm challenges Apple

Qualcomm Technologies unveiled a new image signal processor (ISP) and line of camera modules that promises to accelerate depth sensing in Android smartphones, XR headsets, and more. Depth sensing isn’t new to smartphones and tablets, first seeing significant use in Google’s Project Tango and Intel’s RealSense Technology. Tango used a laser-based implementation that measures roundtrip times…

LG Officially Unveils V30 – Daydream View + AR Ready
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LG Officially Unveils V30 – Daydream View + AR Ready

The LG V30 was finally announced today, and it is chock-full of features that will excite the 360VR & AR Communities. One of its standout features is the big 6-inch P-OLED display with Quad HD+ resolution. Thanks to the low refresh rate OLED displays typically have, the V30 is actually Daydream-ready, making it the first LG device to support…

VIDEO: Introducing ARCore – Google’s Answer to Apple’s ARKit
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VIDEO: Introducing ARCore – Google’s Answer to Apple’s ARKit

Earlier this year, Apple created a Tsunami with its release of its Augmented Reality toolkit, the ARKit. Those of us who thought Google‘S AR Division was still lagging far behind with dreams of Tango were happily surprised when Fast Company first reported the news of this launch a few hours ago! Google’s Augmented Reality division…

Google VP of VR Clay Bavor Talks VR/AR/MR on RECODE’s Too Embarrassed to Ask – Podcast + Full Transcript
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Google VP of VR Clay Bavor Talks VR/AR/MR on RECODE’s Too Embarrassed to Ask – Podcast + Full Transcript

Recode’s Too Embarassed To Ask is one of my Favorite podcasts, as it makes Technology easy to understand to those who are not as Technology inclined as we are, which is such an important thing for Technology itself: to be understood. Google VR boss Clay Bavor talks with Recode’s Kara Swisher and Lauren Goode of The…

VIDEO: Lucasfilm Will Premiere New Virtual Reality Technology at NYFF
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VIDEO: Lucasfilm Will Premiere New Virtual Reality Technology at NYFF

Just over a month ago, we reported on how Lucasfilm’s ILMxLab had harnessed the power of Virtual Reality to create its Oscar-Nominated camera work behind the space battle above Scarif in Rogue One: A Star Wars Story. The video above shows a glimpse of the technique used, while the interview below provides a more in-depth explanation….

YouTube Reviewer Marques Brownlee Gets Hands On with RED Hydrogen Prototype Smartphone!
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YouTube Reviewer Marques Brownlee Gets Hands On with RED Hydrogen Prototype Smartphone!

Alright people… For those of you living under a rock, a little something about RED, and why this is important for the 360VR & AR Communities: the odds are that your favorite blockbuster Hollywood Movies, Netflix Shows, Oscar/Emmy-Award nominated/winning flick/series has been shot using RED cameras. Basically, it is the go-to camera company for Cinematic results….

Jon Goldman raises $15.6 million fund for Greycroft to Invest in VR, AR, and esports
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Jon Goldman raises $15.6 million fund for Greycroft to Invest in VR, AR, and esports

Who said there was no money to be made in VR, again? Venture Beat Reports that Los Angeles based Greycroft Venture Partner Jon Goldman has raised a fund of $15.6 Million in order to continue to invest in the VR/AR/esports. Although Goldman only recently secured this fund, he has already made 20 investments in since early…

VIDEOS: Avegant Lightfield Tech – what Mixed Reality has been Waiting for?
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VIDEOS: Avegant Lightfield Tech – what Mixed Reality has been Waiting for?

Video above Courtesy of The Verge, posted today on their Facebook Page – Make sure to Like & Follow The Verge, we at 360VR Community absolutely LOVE them! Avegant Light Field Technology is a new mixed reality platform that enables the visualisation of objects at multiple focal planes. It delivers ultra-high quality, detailed virtual objects…