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Coca-Cola’s Largest Investment in Halloween Campaign is in a VR Experience

Coca-Cola’s Largest Investment in Halloween Campaign is in a VR Experience

Coca-Cola UK goes all-in for this year’s Hallowe’en season through Fanta! For the occasion, a bunch of Experiential Marketing activities have been designed around a ghoulish VR Experience set in a crashing elevator, which are being held at Westfield Stratford in London and at Thorpe Park. You can of course also strap on your VR Headset and enjoy the 360 YouTube video above!

The campaign also includes a Snapchat component, which provides users exclusive filters and via QR Codes found on specially marked bottles of Fanta, pictured below.

Rosalind Brown, marketing manager at Coca-Cola GB, said: “Halloween is a fast-growing sector in the UK and this is largely driven by millennials – Fanta’s key demographic – making it the perfect occasion to engage with our fans.

“We know that experiences are of the utmost value to millennials and so using platforms like VR and Snapchat allows our fans to create relevant and exciting experiences and then share them online.”