Jason Rubin, Vice President of Content at Oculus, pictured above, tweeted this morning #YouHaveNoExcusesLeft to not have a VR headset. Talk about big news in the VR Industry, with Nokia making its major announcement earlier today.
Facebook dropped some positive news to turn that from upside down, by cutting the price of its Oculus VR headset by more than 30 percent for the next six weeks, dropping the price of its headset-touch controllers combo pack from $599 to $399. The discount isn’t the first for Oculus this year — Facebook already slashed $100 off both the headset and its controller back in March.
“With plenty of headset options already in the market and even more coming soon, hardware isn’t the issue,” stated Jitesh Ubrani, a senior analyst with IDC. “The bigger challenge is the slow growth in content that appeals to a mass audience, combined with the confusion associated with a lack of cross-platform support.” Hey, remember how we always say Content is King? yeah. 😉
The move will match Oculus up with the price of Sony’s Playstation VR headset, by far the biggest player in town, as well as the total of 5 Windows Mixed Reality headsets to be released by Samsung, Lenovo, Dell, HP, Acer.
Sony sold nearly 1 million units in the three months following the fall release of Playstation VR, and recently announced another half million sold, making it one of the more popular headsets on the market. Oculus, for comparison, only sold about 250,000 headsets last year, according to research firm SuperData.
Two years after Facebook founder Mark Zuckerberg said “virtual reality is the next platform,” the industry is exactly where it needs to be. Some of the Original Players are no longer around, or fading. This happens in all Technological Evolution. Research firms SuperData & IDC show that VR Headsets are being shipped. To be precise, a 25% increase in sales figures for the second quarter of 2017. That’s not gigantic, but definitely not a small number.