According to a press release on its corporate website, UPS has confirmed that it will “start training student delivery drivers to spot and identify road hazards using Virtual Reality (VR) headsets that vividly simulate the experience of driving on city streets while teaching a more memorable classroom lesson.”
The VR Training Initiative is set to begin this September. UPS has tapped HTC Vive as its platform & hardware of preference, proving that HTC’s “VR Enterprise Solutions” angle has a great future ahead. “Virtual Reality offers a big technological leap in the realm of driver safety training,” said Juan Perez, UPS chief information and engineering officer. “VR creates a hyper-realistic streetscape that will dazzle even the youngest of our drivers whose previous exposure to the technology was through video games.”
The training – based on the philosophy “Teach me. Show me. Let me.” – occurs before students begin more intensive on-road training. Nearly 9,000 drivers have graduated from UPS Integrad locations since 2007.
“This training is foundational, and Virtual Reality brings it to life,” said Jeanne Lawrence, UPS Integrad expansion director. “VR complements real-world training in a way that deeply engages our employees in the UPS Integrad curriculum.”
I wonder if this will revive the old UPS slogan, with a new twist: “What Can Brown Do for You… In VR”. 😉
For the full Press Release from UPS, CLICK HERE.