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Google Experimenting with Advertising in the VR space at Area 120

Google Experimenting with Advertising in the VR space at Area 120

You didn’t think that Virtual Reality would be free of Advertising, now did you? Last week we spoke of Nokia‘s foray into the somewhat still murky waters of what it is to advertise in the 360° Video format.

As my grandpa would say “there’s no free lunch out there”, so it comes to us as no surprise that the good folks at Google, who make a lion’s share of their revenue through Advertising, are working on methods to incorporate advertising into the 360° and Virtual Reality formats.

The platform is being developed & tested by Area 120, Google’s “Internal Workshop for Experimental Ideas”.

According to the Google Developers blogpost: “Our work focuses on a few key principles – VR ad formats should be easy for developers to implement, native to VR, flexible enough to customize, and useful and non-intrusive for users. Our Area 120 team has seen some encouraging results with a few test partners, and would love to work with the developer community as this work evolves – across Cardboard (on Android and iOS), Daydream and Samsung Gear VR.”

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Check out the GIF below to have an idea of what the team over at Area 120 is up to:

Area 120 workshop experiments with AdVR


PS: Not sure about you, but we got one heck of a good laugh at this portion of the GIF above, check out the screenshot: