Today, Nokia released a 360° video on their YouTube channel after debuting it during the 64th Cannes Lions International Festival of Creativity, which runs June 17-24 in France. The 360° video in question happens to be an Advertising campaign to promote the new products offered by Nokia Digital Health.
We found the video was a simple yet clever way to showcase all the built-in eCommerce functions of the products. “VR was the natural choice to immerse the viewer in a real environment with a real family,” said Rob Le Bras-Brown, chief marketing officer of Nokia Technologies. The company has a “Cabana” space where they are providing all sorts of Masterclasses & Demos, which you should definitely check out if you are in the area.
Check out the 360° video made using the Nokia OZO, as well as the Behind the Scenes video.